Brand Design
ACRE
General Office Products (GOP), a Twin Cities workspace design leader since 1963 and the exclusive Steelcase furniture distributor in Minneapolis and St. Paul, sought a reimagined brand identity. To combat increasing market fragmentation and competition, I developed "ACRE," complete with a fresh visual identity, including a distinctive logo, typography, and color palette to position it as a progressive leader.
AGENCY: Devise
CLIENT: Acre
Brand Design
ACRE
General Office Products (GOP), a Twin Cities workspace design leader since 1963 and the exclusive Steelcase furniture distributor in Minneapolis and St. Paul, sought a reimagined brand identity. To combat increasing market fragmentation and competition, I developed "ACRE," complete with a fresh visual identity, including a distinctive logo, typography, and color palette to position it as a progressive leader.